At this time when more businesses are getting online and having their own websites because the customers are now on the webs and not really coming to the shops anymore, I personally believe that the number of websites that got on the internet between 2010-2019 cannot be more than the number of websites that got on the internet in 2020 alone. Now that the number of the websites are up, this could only mean the number of websites in the search engines are up too, and it would be even more difficult for websites without SEO programmes or with no fine SEO programmes to be rated in the search engine.
We all know that SEO is one of the most important factors to consider when it comes to getting mad traffic and generating the crazy revenue on a website, and now that the social changes have caused a lot of changes in the ways the search engines operate, the market for educative, entertaining, user-friendly and yet professional websites just got even larger! Now, there is the necessary need for SEO users to adjust from the ways of using the search engine optimization programmes which is usually constructed around content restrictions and keywords, to the more practical ways of reaching the needed audience. Such practical things to do I will discuss a few of them below.
The Good Content: People can scroll around the internet for so long and find themselves on your website somehow; the internet can do that for you almost for free, but after this has been done, it is your job to hold the visitor down and have them needing to stay or come back and give more clicks to your website. Having the good contents is how you can make this happen, and when I said the good contents, I’m talking about the high-quality contents; quality information, quality face value, and so on. This, basically means your contents have to be original, error-controlled, and be rich in materials that show you know so much about the topics you cover. The good content is the strongest factor of optimization that you have direct control over, so use that control well.
Your Domain Name: As more websites we have on the internet now, the more of the websites with the bad domain names. I’ve seen so many websites with names that are focused on describing the owner of the website (people who aren’t of public interest), instead of having the name that would tell anyone who comes across the website what the website is about. Using a keyword that you want to rank for in your domain name is an excellent way to improve visibility and traffic. The same goes for subdomains and subpage. But avoid making your primary domain a subdomain itself. For instance, see how www.primerintech.com has been structured to represent the name of this tech company and yet tell that we deal in tech. You get it?
Carefully Planned Navigation System: When it comes to the internet, the people have the attention of a fish; in few seconds that they got on your website, they have already seen the reason to stay or to leave. The staying is good, it means they would either give you more stay-on time or give you another click on your website. The leaving could be they closed your website because they don’t need it anymore or because they have to leave because you have provided them with another place to go to. Each of the likely conditions stated here can be controlled by how you plan your navigation. Instead of having your visitors go on another website from yours, make them remain on your website by using the navigation system that allows them open the link you provided on another tab while the tab your website is on would still be there active and increasing your stay-on time and also still making it possible for them to come back to yours either intentionally or by accident. If the movement around your website and away from your website is well planned, most of the visitors would find it impossible to take their attention away from you.
The Meta Data: Though the meta data has but just little influence on how your web is rated on the search engines, but that little influence it has is very important. Do not underestimate what the good tags and well-written description of your web and contents can do in inviting the visitors over. See the tags and descriptions as you pitching your web or content to people whose attention you need to catch, and honestly, that’s what it is really. So let your pitching be dope.
More Links More Functions: Getting links from trusted, popular and authoritative sites can do a lot in improving your SEO. There are definitely people who are doing something closely relating to what you are doing on your website (not the same, but related), they are popular than you are, or have been known to be the authority in what they do, find these websites and put their links on your website with contents relating you with them and introducing your visitors to them. However, you need to be careful with this so you wouldn’t be giving out your visitors to people who might know how to hold them down with them than you.
Search engine optimization should always be a primary concern when managing a site and creating content. By utilizing the tips above, virtually anyone can improve relevance, draw more traffic, and make the most of revenue opportunities.