The rules that define how the Search Engine Optimization (SEO) works are continually changing, this causes the need to review your website’s routing on a regular basis (I mean, as regular as quarterly), so as to see if you are keeping up with the top trends or you are beginning to lag. An easy way to tell this is by looking at how much traffic you are getting from Google and the other search engines. If the numbers are diminishing compared to the contents you are publishing par time, then it’s time to up your SEO game. Below are the things that could help you keep tab on your traffic and also help you in getting the high traffic on your website.
Google Analytics: You should have this software installed on your site to gain insights into who your visitors are and what they are doing on your web, and to also know from where they visit your site from, as well as from which search engine or systems and web. This is because these factors mentioned are all that is put together to set up your SEO, and they should be able to tell you how your SEO is working par each of these factors. Although Google ranks media based on the relevance of their titles to the common searches, the description of the media, and the keywords in their metatags, but Google also looks for more in order to decide if your site is relevant enough to get on the first page of the Search Engine Results Pages (SERPs) or not. Other than this, other factors Google takes into consideration include: how long the visitors stay on your site, the bounce rate, broken links, number of pages viewed on your site, inbound links, outbound links, internal links, and more. In fact, think about creating a “sticky site” that visitors will love to spend time on, have an account on or follow, and share with others; it helps.
Mobile Friendliness: All sites need to be mobile friendly these days as most visitor and most visit times are from phones now compared to when they used to be from computers; so the more friendly your website is with phones, the more you are likely to hold your visitors down. While uploading your media, you have to pay attention to the sizes and dimensions as well as the visual quality of the media you are uploading.
User Experience (UX): So that people can get the most out of visiting your site, you have to develop your site and your content to allow the users have the good experience while they surf your web pages. The loading time matters, the simplicity of the tasks you expect your users to do (use the everyday words and phrases to describe what they need to do on your web), use only compressed images and avoid any elements that would load slowly (such as banners coming up from a third-party site). It shouldn’t be difficult for people to find what they are looking for on your site, so they don’t get frustrated and leave. Your site should be error free, with a minimum of 404 and other similar errors having to come up on it. Check your Google Webmaster Tools account and correct as many errors that are listed as you are able to. Good UX causes good on-web times; good on-web times causes good search engine ranking. You get it?
User Engagement: As I have said, Google rewards sites that get a lot of engagements, such as comments and shares; so, you would need to keep creating a range of contents you know will meet the needs of your target audience and get them so excited that they will be willing to tell others about it. Multimedia content such as videos and slideshows are ideal for this. Establish your niche and know what your audiences like to react to.
Long Content: Google has a thing with plenty words, which is why they attach their qualification for AdSense to how much words you have on your website. This would mean a lot more keywords and a longer time on the page by your visitors. Writing long contents is demanding, and although your readers might not get to always read all that you have published, but always try to do it at least once a month and track and test your results.
Outbound Links: A lot of site owners hate the idea of anyone having to go off their site, however, outbound links can help if you use them strategically; they show that you are an authority in your niche. Get other people’s link that your visitors might be interested in—especially the links of the ones who are authorities in what you are talking about; it doesn’t necessarily make your visitors rate them above you, it only makes them know you know what you are doing, you are legit and you know the right sources. Just make sure every time you recommend a link from a site different from yours, you use the “open in new tab” or “open in new window” command on the link so that your visitors remain on your site even when they are on other sites.